Solopreneurs! Scale your business with an online course.

*This post may contain affiliate links for which I earn commissions.*


Do you know how quickly you could scale your business with an online course? You’re already doing what you love, building your biz online with your site, a blog, and social media. Maybe you have services like coaching in place.

But you’re still trading a lot of hours for income.

So it might be time to think about leveraging what you know and love by creating an on-demand online course your audience can access anytime they want.

Teaching What You Know and Love

You’re already doing this! By creating content like blog posts, videos, and social media updates, you are already teaching what you know and love. An online course is just another way to get your message out there and it’s a fabulous way to monetize your content, too!

So think about what you do and how you help people.

Are you providing a service that requires a lot of your time? How could you package up your service in the form of text, videos, and other resources?

Have you learned a skill that others want to learn, too? Teach it! Share your personal journey from beginner to expert and help others learn a valuable skill or fulfilling hobby.

Are you an artist? How about creating a virtual “painting and wine sipping” event? You could host a live event using a live streaming tool like Butter {my fav Zoom alternative} and record it so that it could be accessed later at any time.

Leveraging your current business, experience, skills, and strengths is a GREAT shortcut, by the way.

Choose a Topic and Create Your Course Content

Now that you know it’s possible to teach what you know, it’s time to decide what you’ll teach and create your course content.

Only you know what kind of content you want to teach and because you’re the expert, you’ll be able to cut your research time way down.

You’ll still want to make sure you cover everything thoroughly and correctly, so it’s a good idea to do some research on your topic. Fill in any information gaps you find. See what information you can discover that will supplement and add more value to what you’ll be teaching.

Then create an outline and identify the resources and supplementary content you’ll include.

Once you’ve done the prep work, you can create the actual course itself, which will likely be a mix of text, video, audio, files, and more.

Deliver Your Course Content

Once everything is created, you can deliver your course content.

This can be done in a variety of ways. All you’re doing is using some way to hold your content that you can then sell, deliver, and manage.

You could use password-protected blog posts on your own site. Or create a private YouTube playlist. You could even do this via automated emails with an email marketing service like Flodesk {get 50% off your first year with my link.}

But my favorite way to deliver course content is with an online course platform and the best and most affordable out there is this one.

Promote Your Online Course

Once your course has been created and you have your sales page and payment processing set up, it’s time to promote with some simple marketing methods!

One of the biggest perks of already having an established online business is that you probably have a ready-made audience that you can promote to.

Maybe you’ve also built a nice following on social media…let them know about your course!

And if you have a blog, not only can you create a post promoting your new online course but you can also create posts on a variety of topics and naturally promote your course in those, too.

Want to learn more about using Teachery for course creation and more?

Would you love to get access to Teachery for life? Teachery is included as part of Wandering Aimfully!

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XO,
Julie
@HeartandSoulSociety
@PublishLowContentBooks

XO,
Julie
@HeartandSoulSociety
@PublishLowContentBooks