How to monetize your skills and experience with an online course.

*This post may contain affiliate links for which I earn commissions.*


Let’s talk about how to monetize your skills and experience with an online course!

I believe that YOU have something to share with others. Something you can monetize by creating an online course. And on the off-chance you really don’t have something to teach that can help or benefit others, I believe you can LEARN something.

In my case, I learned how to publish low content books and did three things:

  1. Blogged about my personal journey
  2. Taught others what I learned
  3. Created courses sharing what I personally did and how I did it

That’s it!

At first, I used my blog as my course platform. I didn’t have the budget for Teachable or Thinkific, so I created password-protected posts that students had private access to.

So if you’re on a budget, that’s definitely possible.

How to Use Password-Protected Posts for Online Course Content

I can’t speak about all platforms but if you have a WordPress blog, you can password-protect your posts to keep the content private.

This is a great option if you’re on a budget and/or don’t have access to the greatest course platform ever.

After you’ve written your post and are ready to publish, select “Post,” click the “Public” link next to “Visibility” and then choose “Password protected” and set up a password for the page.

Now, the only way to view the content in that post is to enter the password for it.

Think about how you could use this in your own biz.

You still need the course content, a sales page, and a way to take payments, but delivering your course content could be done this way.

Speaking from experience, it’s a little clunky.

Depending on how much content you create, you could have a lot of private posts that all have images and videos…it could be tricky to manage and maintain a course this way but it’s definitely the most budget-friendly way to go.

However, when you’re ready, I highly recommend using a course platform. These are tailor-made for holding content meant to teach others and often, they have built-in functionality for organizing and displaying your content.

Start with What You Know and Love

The first step in monetizing what you know is to get clear about what you know.

What do you know how to do? What do you love? What hobbies do you have? What are you passionate about? What can you do better than anyone else? What skills have you developed?

Your answers could point you to your course topic.

Another way to approach this is to ask yourself how you can be of service to others. How can you help? There’s a very good chance you know how to do something that would solve a problem for someone else.

Decide What You Want to Teach

Now that you’ve identified what skills and expertise you have, the next step is to decide what you want to teach others.

If you’re still stuck and want some inspiration, do a search on Udemy for what others are teaching.

Popular categories for courses include:

  • Business and Finance
  • Personal Development
  • Lifestyle Topics
  • Photography
  • Health and Fitness
  • Music and Art

But that’s hardly a complete list so don’t limit yourself.

And if you already have a business, is there something you do for others – or help THEM do – that you can teach in a course?

Get to Know and Understand the People You Can Help

Next, it’s time to think about who you’re helping.

Sometimes, the answer to “who can I help most?” is: people just like YOU. They have your struggles, your interests, your needs, your life experience.

If you already know what you want to teach, you might have a very clear picture of who your target audience is and, in that case, it might help to check out forums, Facebook groups, and other online communities where you can get even more insight into what might resonate with them.

If you don’t know anything about the people you want to help, you’ll want to do some research.

  • Talk to people you know
  • Check out forums online
  • Pay attention to popular topics – what are people talking about right now?
  • Facebook groups can be a wealth of information because people ask LOTS of questions!
  • You can also visit sites like Quora.com and Answer The Public to see what kinds of questions people are asking…that’s a sign that they need info and help.

Use a Course Platform Like Teachery

It’s no secret that my favorite course platform is Teachery. It’s affordable, easy to use, and helps you create gorgeous courses and other resources.

But remember, your course platform is just a container for your content. What you use to hold your content is totally up to you and there are a variety of choices in front of you.

You can host a course on your blog for next to nothing.

You can use Teachable, Thinkific, or Podia…all well-known, all relatively popular, and all get the job done.

But if you’re looking for the most budget-friendly course platform – like I was! – Teachery is the way to go.

Create Your Course Content

Now it’s time to create your course content! Exciting!

By now, you know who you want to help, what you want to talk about, and where you’ll put your course content.

So the next thing you want to do is get to creating!

Outline Your Course

I like to start by brainstorming everything I want to cover in my course and then I outline it, just like you would an essay or blog post.

My courses usually have some kind of welcome information, introduction, and first steps and then I break things out into modules.

Think, “step by step.” You want to get your student from point A to Z in the quickest, easiest, and/or most logical way possible.

Decide How You’ll Present Your Information

Now that you know what you’re covering, how will you present it?

Is it all text? Can you do screen share videos? Will you be on camera presenting the info? Will you have slide presentations?

Maybe a mix of all these? {This is what I do.}

Creating Course Content and Resources

The prep-work is all done so now it’s time to create the content for your online course. If you’ve created a good outline ahead of time, this step is actually pretty easy. Just follow your outline.

Add text, images, slides, videos, audio, and downloads to your blog posts or course platform.

Be sure to go through the course yourself as if you were the student and make sure that there’s a logical order to the information, that it makes sense, and that you’ve included all the information you want to cover.

Once you have everything ready, create a sales page and set up payment processing.

Then, it’s time to start marketing your new course!

My Course is Done…Now What?

Now it’s time to get the word out. Marketing is a pretty detailed topic but at the very least, you want to just start letting people know about your course.

  • Create a blog post and link to your course.
  • Let your subscribers know about it.
  • Share it on social media.
  • Maybe let potential affiliate partners know about it and see if they’re interested in promoting for a commission.

From this point on, you just keep marketing and keep updating your course so that it’s current.

You’ve done something amazing and created something awesome…celebrate!

XO,
Julie
@HeartandSoulSociety
@PublishLowContentBooks